Consumer Goods and Services companies in Germany

In 2017, average private consumption expenditure in Germany equaled 2,517 Euro, of which top five spending destinations were housing and maintenance, transport, food, recreation and clothing. Of all the households, about 85% own at least one consumer durable. That being said, it becomes quite obvious that the local consumer goods and services sector is pretty viable. Global Database displays 0 operating in this sector in Germany.

Considered the relatively high purchasing power of the country’s population, consumer goods and services sector has been stable for years. This should not surprise you though, as local consumers are price aware and prone to analyse most of the purchases they make. With that in mind, once you are estimating the opportunities and risks of a project tangent with German consumer goods and services sector - either a business partnership, new venture, or a marketing campaign - you need to make a comprehensive analysis towards the most efficient decision for you.